Gemcell Australia

Although Sherriff Electrical Wholesale is an Australian business, owned by Australians and built on traditional Australian values, Sherriff has moved with the times. Sherriff implements modern strategies that support its customers without losing sight of the company’s traditional values. The benefits are there for all to see.

You need a lot more than a big sign and a well-stocked warehouse to succeed in electrical wholesale. You need to be able to connect with your customers in a way that lets them know that you understand their business and support them in every way you can. Gary Sherriff, the founder of the Melbourne-based business to which he gave his name, possessed these traditional Australian values and his successors, Brian and Greta Webb, have built further upon Gary’s solid foundations.

In 1975 Gary Sherriff opened Sherriff Electrical Wholesale in Melbourne, Victoria, in a building which is now heritage listed. Sherriff Electrical Melbourne still occupies this building and the rich heritage with which Gary Sherriff began his business is still evident today.

When Brian and Greta Webb purchased the business it ensured that a great family business remained in the hands of another Australian family. Although the Sherriff business has now grown to include branches across Queensland, the foundation on which the business was built remains the same – a business built on flexibility, offering good old-fashioned service, where the customer is key.

Because the Sherriff philosophy places the customer first, Sherriff has developed the business with the most knowledgeable and well trained staff. Our people understand what the customer needs to run their businesses efficiently and effectively; with industry and product knowledge, customer service focus and the right attitude.

Part of the Sherriff service offering is being able to source and provide customers with the products they need. By fostering relationships with suppliers of quality products, Sherriff is able to hold stock of those items which are popular amongst its customer base, as well as source obscure products as needed. One thing is for sure, the people at Sherriff will make sure that they have the products that are needed by their customers.

Because Sherriff’s focus is the customer, Sherriff has been able to move with the times and implement modern strategies that support its traditional values. Sherriff customers can gain great benefits through the use of the Sherriff Website which allows customers to view all of their account details on line as well as make purchases. The website also keeps Sherriff customers informed about what is happening in the business and in the industry.

Apart from being a privately owned, family owned business, which means when you deal with Sherriff, you’ll get personalised service, Sherriff is also very proud of its Australian heritage. As a member of Ausbuy, Sherriff supports Australians and Australian business by always sourcing Australian product where possible